Direct Marketing Program Director Job at AIG, Jeffersonville, IN

  • AIG
  • Jeffersonville, IN

Job Description

About AIG Warranty

AIG Warranty delivers a full range of service solutions including warranty management administration, extended service programs, customer service support, service network management, claims processing services, and service contract underwriting.

With over 20 years of experience, we are one of the warranty and service industry's leading providers, which is why many of the world's largest and most respected brands choose us. When retailers or manufacturers want flexible and innovative service solutions that will ensure the focus of building customer retention and customer satisfaction, they turn to us.

Position Overview

Direct Marketing Program Director. In this position, you'll be responsible for the successful planning, coordination, and implementation of projects to ensure business goals and objectives are accomplished within designated timeframes. Partnering with various vendor partners, AIG Warranty support teams, and providing strategic leadership to optimize the acquisition and retention of consumers for service contract coverage.

We are looking for a strategist with a deep understanding of list segmentation, lead nurturing and scoring, database insights, direct mail, email marketing and automation best practices, pricing optimization and who is highly analytical and driven to meet and exceed performance benchmarks. This critical role works closely with AIG leadership and clients, directing and managing third party vendors that support marketing and sales operations. This role will own and work closely with marketing and sales partners to build processes that optimize marketing investment to grow sales of extended service contracts. This includes management of our prospect and historical contract database while integrating modeling and data analytics with acquisition plans to drive maximum conversion. This role does not require the need to build programs directly into an automation system, but this person must possess exceptional people skills and can successfully work cross-functionally with the marketing partners, clients and AIG teams to create and optimize database performance.

How you will create an impact

  • Own the database marketing strategy, working closely with Marketing and Sales partners and other cross-functional teams to determine the best way to identify, reach, and convert our prospects and renewal of our contract owners.
  • Oversee file transfers and data sharing between partners to ensure no leads are sub-optimized.
  • Work closely with marketing managers to guide audience segmentation, optimize targeting, CTAs, and content for maximum lead conversion.
  • Optimize and manage overarching database engagement and nurture strategy as well as lead scoring methodology.
  • Drive development, launch and ongoing execution of all acquisition mail and email activities including mail and email strategy, content creation and oversight of production.
  • Direct and provide oversite in all SMS or phone related marketing efforts for compliance and ROI,
  • Oversee website design and execution for sales processing, including compliance with all legal requirements.
  • Oversee performance of inbound call centers sales program and partners to drive highest possible average sales per call and conversion, while maintaining high customer satisfaction with each engagement.
  • Support legal review of all content and call center agent scripting to comply with service contract marketing regulations/compliance needs.
  • Provide summary reporting on program performance and provide insights on highest converting audiences, products, campaigns, and verticals.
  • Track, measure and analyze marketing performance weekly.
  • Act as a Database Marketing subject matter expert- staying informed on the latest progression tactics, segmentation, strategies, email marketing best practices, industry standards and implement best practices to improve performance.

What you'll need to succeed

  • At least 5+ years of database marketing and direct marketing program management experience
  • College degree required.
  • Warranty marketing experience
  • Experience with project management tools and structured methodologies
  • Excellent organizational, planning and time management skills for handling multiple and conflicting activities.
  • Excellent negotiation, communication, presentation, and facilitation skills
  • Commitment to being accountable for results.
  • Capacity for building relationships both internally and externally
  • Ability to think independently and make decisions.
  • Excellent interpersonal skills
  • Collaborative approach to work
  • Culture: Demonstrate commitment to: Excellence, Teamwork, Innovation, Initiative, and Can-do Attitude.
  • Presentation: Excellent presentation skills with a strong process and customer focus.
  • Communication: Develop rapport with department heads, vendors, clients, and business leaders.
  • Execution: Ability to develop, implement and provide oversite to processes that provide positive results.

AIG Warranty in Jeffersonville has a casual dress code, and a fun, friendly work environment.

If this position sounds like it could be the right fit for the next step in your career, please apply today.


Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what's most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of belonging

We're committed to creating a culture that truly respects and celebrates each other's talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The diversity of our people is one of AIG's greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to .

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

Service Net Warranty, LLC

Job Tags

Contract work, Casual work, Relocation, Flexible hours,

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