Job Description

Full job description

We’re seeking an experienced Social Media Specialist with 2-4 years of experience managing social media accounts for brands and/or organizations. In this role, you will be part of a collaborative team, providing comprehensive branding and communication for a variety of government, healthcare, for-profit and nonprofit clients.

:

• Location: Must live in Reno, NV, or within 20-40 miles of it
• Job Type: Full-time Schedule: Monday – Friday, 8 am – 5 pm PST
• Education: Bachelor’s degree preferred
• Experience Level: 2-4 years of experience (experience may include internships)
• Salary: $45,000 - $55,000

The ideal candidate:

Is:

• A self-starter
• A strategic thinker
• Energetic
• Passionate about communications and marketing

Has:

• A true love for all things social media and an understanding of how it can support business
• Excellent presentation and communication skills

Enjoys:

• Creating engaging content and crafting a visual aesthetic on social media platforms
• Collaborating with creatives (copywriters, graphic designers, videographers/photographers, etc.)
• Using a variety of social media platforms and tools for fun/personal use
• Learning and teaching new social media best practices (both internally and externally)
• Staying up on trends
• A fast-paced environment

Cares about:

• Public health
• Diversity, equity, and inclusion
• Community engagement

Responsibilities

Engagement:

Provide daily engagement that helps grow your accounts

• Inbound:
• Reply to all inbound engagement with the unique brand voice/tone
• Collaborate with internal/client team for sensitive responses
• Recommend best practice responses when working with clients for inquiries that require their attention
• Outbound:
• Determine target accounts to engage and use appropriate techniques to grow account brands and followings

Content Creation:

• Establish a monthly editorial calendar for each account
• Develop well-researched and error-free content for multiple platforms
• Bring new ideas to the monthly editorial calendar aimed at account success
• Use Canva effectively on a day-to-day basis.
• Leverage existing templates to create feed content, stories, graphics, videos etc.
• Create long-form strategy documents/reports
• Clearly articulate additional graphic design or copywriting needs to creative team
• Continuously seek inspiration for great content

Reporting:

• Provide ongoing testing and KPI reporting
• Assist in compiling and creating client reports monthly
• Identify KPIs from social media tools
• Pull data from native social media analytics
• Pull data from social media ad platforms
• Gather specific content and engagement examples from social posts
• Identify industry benchmarks to establish internal and external KPIs

Additional Responsibilities:

• Collaborate with the Digital Specialist & VP of Strategy to review data from social media reports, identify trends, and tailor content to desired audiences and across channels
• Develop social media strategies and plans
• Attend internal and external meetings and make presentations to the team and clients as needed (virtual and in-person)
• Support new business pitches

Benefits:

• Competitive salary range: $45,000 – $55,000 per year
• Work from home (weekly in-person meetings required)
• Comprehensive benefits package, including medical, dental, vision, disability and 401(k) with employer matching
• Generous paid time off, including vacation, sick leave, and paid holidays
• Professional development opportunities and a supportive, collaborative work environment

If you possess the skills, experience, and enthusiasm to thrive as a Social Media Specialist at Estipona Group, we encourage you to apply.

Please submit your resume and a compelling cover letter to info@estiponagroup.com . Applications received any other way will not be considered.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Reno, NV 89501 (Required)

Ability to Relocate:

• Reno, NV 89501: Relocate before starting work (Required)

Work Location: Hybrid remote in Reno, NV 89501

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